Pete is by no means a qualified restaurant reviewer. He is however a relatively talented writer who likes to eat food and complain about stuff he doesn’t like. He also been known to dole out some compliments every now and then too. Hence, PetesChoce.com was born. Besides being the creator of PetesChoice.com, Pete is also the Creative Services Director for Sports radio 850 WEEI and Boston’s Talk Station AM 680 WRKO. His voice can be heard on those and many other radio and television stations across the nation. He is also a writer/novelist, a cartoonist, a singer/song-writer and you are welcome to check out some of the press that has been put out on him below. Enjoy!
Below is a piece done by Butch Stearns of Fox 25 on Pete Gustin
|stream this version now||
download this version to your computer
Read an article done on Pete in the Boston Globe by Christina Pazzanese.
Scroll down for the text version of the article.
By Christina Pazzanese of The Boston Globe
Feb 6th, 2005
Though few people recognize his name or face, just about everyone who listens to WEEI-AM sports radio, will recognize his voice.
He's that slick, baritone announcer who mocks the vocal stumblings of on-air personalities like Fred Smerlas and Pete Sheppard. The guy who writes, voices, and produces the station's fake commercials and comedy bits poking fun of everyone from Mayor Thomas M. Menino to former Sox stars Nomar Garciaparra and Pedro Martinez. Pete Gustin's job is to "image" WEEI, the city's top, rated radio station, by offsetting the station's locker-room chest thumping with topical and self-deprecating humor.
With the Red Sox making history last October and the Patriots' repeat appearance at today's Super Bowl, it doesn't get much better for a guy who gets paid to talk Sports.
"A lot of my friends, when they first knew what I was doing, they were like, 'Oh my god! You sit around and talk and make fun of stuff and get paid for it?" said Gustin, 27, who lives in Brighton.
Gustin said his parents still aren't sure what he does for a living. "My job is to get inside the conscience of the listener and make them believe that this station's cool and make them know it's funny and entertaining," said Gustin, who cranks out dozens of productions each day for WEEI and its -FM sister station in Providence from its Brighton studios. "We definitely try not to take ourselves too seriously."
"Pete's like audio cartoonist," explains Bill Smith, who holds a similar job as the production director at WRKO-AM. "I think he's one of the most valuable, invisible people over there. He's got a ton of talent."
Smith, now a friend, first inspired Gustin to get into radio as a teenager. "He adds attitude, he adds swagger, and he adds a great sense of humor. He enhances what everyone else is trying to do," said Smith.
"What he does is just another way to get listeners [to listen] for a longer period of time," said Jason Wolfe, WEEI AM/PM director of programming and operations. "At some point, the constant analytical breakdown gets old."
Last month, Gustin launched a website (www.petesbits.com) to catalog many of his most popular WEEI comedy bits and a sampling of music from his band, Penthouse. He hopes the site will win him some recognition with listeners and step up his second career doing commercial voiceovers.
Fans of the Grand Theft Auto: San Andreas will recognize Gustin from two of the video game's fake radio commercials and a mock radio station, "Master Sounds." Gustin has also done commercial voiceovers for Chevrolet, Hyundai, and an environmental ad for Vice President Dick Cheney.
"Initially, I just kind of put it up for fun because I know my friends
enjoy the things, and I figured hopefully there were other people out there who knew about that stuff," said Gustin. "And I also kind of thought it would be neat for me; it was kind of a selfish goal, but I wanted people to know I was doing those things."
With hosts John Dennis and Glenn Ordway promoting it during their shows, Gustin's site got more than 300,000 hits In the first week and more than a hundred emails from listeners.
Raised in Winchester, Gustin grew up listening to WEEI and rock on WBCN and the now-defunct WZOU's "Morning Zoo" show. "I wanted to be Dana Hersey," said Gustin of the longtime voice of WSBK-TV. "I would hear him, 'I'm Dana Hersey and this is the Movie Loft," and I was like, 'That's awesome! I wanna be that guy!'"
Gustin got his first on-air experience appearing as a guest on WBZ radio in the late 1980s and early 1990s with Dave Maynard during the station's annual "Swim for Sight" fundraiser. Maynard had developed macular degeneration, an eye disease that gradually causes people, most older, to lose most or all of their vision. Gustin had gotten a rare, early onset form of the disease years earlier.
"I was in third grade, and they didn't know what was wrong with me," said Gustin. "The first doctor said it was in my head, another doctor said I was trying to get out of schoolwork. And they finally took me to Mass. General and the guy said, 'Oh, you got a disease that mostly old people get'?
Consequently, Gustin can't do many everyday activities that most people take for granted. "I can't drive, can't read the newspaper, can't read normal sized computer" screens, he said. He doesn't take in many ballgames because he can't see the action on the field. He often wears sunglasses around the station, not to look cool, but to cut down on bothersome glare.
While studying communications at Boston University, Gustin worked several entry-level production jobs at local radio stations, including WRKO and WSZ.
"I was a traffic reporter, which was ironic?me being the traffic reporter and having never driven in my life and telling all these people in Boston how to get around," said Gustin, chuckling.
After college, Gustin did imaging for WRKO and WEEI and hoped to make the big leap into national voice work in New York. His diminished eyesight, however, proved major hurdle.
I've "never been able to get an agent to pick me up," said Gustin. "I do very well at this. I make a lot of money, but no one ever wanted to put their effort into me because I'm legally blind. They're like, 'I'm not going to back you, because what if you walk into a session and you can't read the copy?' I've heard that from over 30 agents," said Gustin, who says he was always able to memorize a script after having it read to him once.
"And so I actually didn't voice audition for two years after college because of that. But I honed my writing and my production, and I got really good at that stuff and now, because of the Internet, I actually am picking up a lot of voiceover work where I can sit in my own studio, blow up the script as big as I need to, [and] do it," said Gustin.
"It's been a very, very uphill battle. I know if tomorrow someone stuck a new pair of eyeballs in my head and I could sit down and read copy...I know if I had the eyes, I could do this stuff, but it's very frustrating sometimes. I try not to think about that end of it, being held back."
"I decided in third grade that I was never going to let this thing slow me down. I rarely have to ask for help, and I've always wanted it that way," said Gustin.
Despite his struggles, Gustin knows he's living the dream for many of this city's sports diehards.
"To be In Boston, my hometown, to be working at a sports station that I used to listen to, that broadcasts the sports team that I love [the Red Sox] and talks about the other sports team that I love, the Patriots, and to get paid for it?" Gustin asked with a smile. "It's a pretty cool job."
Click on the picture above or right click and select "save target as" HERE to download the stand up comedy routine Pete did at The Comedy Studio in Cambridge. This routine was the one the Fox cameras filmed for the piece shown above.
The following is an excerpt from John Molori's "Media Blitz" released on February 20th, 2006. In the piece, Pete was named as one of John’s “RISING STARS”. As you read, don’t despair; Pete was not demoted romr WEEI’s Creative Services Director to Big Show Producer, that’s just a minor missed fact. Other "RISING STARS" in this piece included Bob Neumiere and Frank Mallicoat. See Molori's whole pieceHERE
"Pete Gustin, WEEI: The Big Show producer and comedian is creating funny animated cartoons of various WEEI personalities at WEEI.com and PetesBits.com. Gustin continues to be an emerging multimedia comedic force."
Taken from the "Sightings" publication put out by the Schepens's Eye Research Institute in the summer of 2001
Scroll down for the text version of the article.
From "Sightings" in the summer of 2001
Peter Gustin first touched the hearts of The Schepens family through Swim for Sight. This “pledge per lap” annual event was designed to raise money and awareness for the sight-saving research being done by scientists at The Schepens Eye Research Institute. His determination in the pool and out, to help find a cure for blinding diseases, enabled Peter to raise more than S 1,000 his first year participating in the swimming event. Even more amazing is that Peter was 11 years old at the time.
Why was someone so young impassioned with progress in sight-saving research? Peter has macular degeneration, a disease typically associated with the aging population that destroys central vision - the sight you use to focus on details necessary for reading, driving, and other daily activities. More than 1 million Americans arc legally blind; and more than 14 million people have low vision or are blind; many of these individuals are young and in their most productive years of life.
Diagnosed at Age 9
Peter was only 9 when this disease first began to impair his sight. His parents discovered that he was experiencing difficulty reading and his chair continued getting closer to the television. Soon after, he was diagnosed with this potentially blinding disease. But it did not slow him down. In fact, he caught wind of the swimming fundraiser and dived into the opportunity to swim for a cure.
Peter heard about the fundraising event when Boston radio personality Dave Maynard, the event founder, promoted the event on his morning show on WBZ radio. Peter called the station twice a week for live on-air interviews
with Maynard to raise awareness and pledges for the Institute. Then he joined hundreds of other swimmers to raise the funds necessary for studying the causes and developing treatments and cures for blinding diseases, including macular degeneration.
Peter's determination propelled him to swim an impressive 115 laps his second year, raising more than S2.000 for the Institute's annual fund. He often turned in the collected donations in a 5-gallon water jug.
Despite his vision loss. Peter excelled in many sports, including soccer, football, and swimming. At the same time, he was an honor student and senior class president. Following high school. Peter returned to radio as a voice-over talent and production assistant for WRKO in Boston. Throughout college he held various jobs such as writer, producer, traffic reporter, and voice talent at radio stations WEEI, WRKO, Mix 98.5, WBZ-TV and radio, and Eagle 93.7, all while maintaining a steady production job at WRKO. After graduating from Boston University, he was hired as the Imaging Director for WEEI and WRKO in Boston.
Recruited at a Young Age
At age 23, Peter was recruited to Sirius Satellite Radio in New York. He is the Rock and Top 40 Imaging Director at Sirius; which soon will launch commercial-free digital radio to consumers across the country. This subscription service brings advertising-free radio to vehicles
coast-to-coast to avoid losing stations as vehicles travel out of frequency range. One look in his production studio filled with state-of-the-art equipment, and you might not suspect the person responsible for creating and producing a truly unique Top 40 and Rock station is legally blind.
New York provided the appropriate environment to inspire Peter’s musical talents. Now known professionally as Penthouse J, Peter has been signed to his first record contract, to be distributed nationally this summer. He performs the lead vocals with various backup singers to support hi.s crafty story lines and upbcat tempo. He writes his own lyrics and most of the music, and also produced his debut album.
Peter still continues to serve as an inspiration to all of the people who suffer from macular degeneration and other debilitating eye diseases.
For more information about Peter Gustin, log on to his website at www.PcnthouseJ.com and sign up for his fan club - we did!
Please conlact Melanie Sounders in the Development Office at (617) 912-2564 to find out how vou can help continue ltic charitable tradition that Peter began as a young boy.